1. Hidden Content:

Top of our list of black hat SEO techniques is hidden content. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site.

2. Meta Keyword Stuffing:

There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking.

Meta Description:

The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.

3. Meta Keywords:

Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.

4. Doorway or Gateway Pages:

Doorway or Gateway pages are pages designed for search engines and not for the end user. They are basically fake pages that are stuffed with content and highly optimised for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.

5. Link Farming:

In the real world if you were to build your house in a bad neighbour hood then your house would be affected by its surroundings. The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating. Don’t participate in link farming.

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1. Quality Content:

When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true. There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content. A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.

2. Use Structural (Semantic) Mark Up and Separate Content from Presentation:

Semantically structuring your mark up helps search engines understand the content of your webpage which is of course a good thing. Making proper use of heading elements is essential because search engines give more weight to the content within the heading elements.

3. Titles and Meta Data:

Providing pages with proper titles and meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.

4. Keyword Research and Effective Keyword Use:

Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.

Use the keywords and key phrases you’ve identified effectively throughout your website. Assign each page 2-3 of the keywords you’ve identified and use the keywords throughout all the important elements of the page. Those are,

* Title

* Meta Description

* Meta Keywords

* Heading Elements

* Text

* Alt Tag

* Title Tag

* Links

5. Quality Inbound Links:

Having inbound links to your website can be likened to having a vote for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are links from other web pages that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.

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Place keywords in the title:

Placing keywords in the title can help you get a high ranking. If you have an old domain name, you can get a good position with the keywords that have little competition.

Use a 2 percent keyword density:

This figure is calculated from the total words of the article that you make in one page. You can also put keywords per 100 words to maximize SEO techniques.

Use ALT tags if you use a picture:

Sometimes the articles you create will need the support of the image. The search engine cannot read the image and for that, put your keywords in ALT tags on your images.

Variations of your keyword format:

Variations are intended here is to make your keywords into bold or italics.

Provide a link on your keywords:

To get a good web site structure, put a link on each article by using keywords as anchor text. This makes the main page to get a link back from each article on your website.

Give LSI keywords:

LSI is a phrase that relates to the main keyword. The use of LSI is very important to get a good ranking in major search engines. The use of LSI can minimize excessive use of keywords.

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1. Submit your site to the relevant categories of high ranked directories.
2. Write unique articles and submit them to various article directories, using the author resource box to link bank to your website.
3. Create your own blog and upload regular posts answering common problems or sharing your expertise on a relevant niche in order to bring traffic to your site.
4. Find relevant blog posts by others and post comments, using your website link in the proper place to get backlinks. It pays to select do-follow blogs for this purpose as backlinks from no-follow blogs aren’t considered for ranking of web pages by various search engine robots.
5. Become a member of some popular forums dealing with your niche and build a fan following over there, so that people from the forums are enticed to pay a visit to your website.
6. Use social networking sites to participate in relevant discussions and build your credibility as well as brand recognition via interaction with people from far and wide.
7. Social bookmaking is another way of creating a commendable online presence.
8. You can submit press releases (free or paid) to various online sites, which in turn can provide you with precious backlinks and let the word out about your offerings.
9. You can opt for link exchange with highly ranked and relevant websites.
10. Whether it’s one way, two way, three way or multiway linking, make sure that you provide the correct anchor text to sites linking back to you so that you reap the most from such backlinks.

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1. Use Spiderable Code – HTML is best, but many others work.

2. Title Tags – Make them unique.

3. Description Tag – Use as summary of the page.

4. Image Tags – Use all 4 of the standards Height, Width, Alt & Source.

5. H Tags – Use headers for proper structure.

6. Semantic Mark-up – use bold and italics to highlight important information.

7. On Page Content – Write using the words searchers use.

8. Keyword Research – Use online tools to discover what people are searching for.

9. Site Architecture – Good internal linking will spread your link value efficiently.

10. Link Building – Generally, the more links the better. Link Building comes in many flavors.

11. Linkbaiting – Make content specifically to entice linking.

12. Submit to Directories – Many directories are still well used, but their link value is less now than it used to be.

13. Link Request – Talk to people who have a legitimate reason to be interest in your content.

14. Social Media Profiles – Many of them let you link to your site.

15. Use Forums – Participate in forums and many of them let you have a signature.

16. Make Comments on Blogs – Many link to commenter’s site.

17. Make a Blog of Your Own – This is a good way to make content on a regular basis.

18. Contribute Content to Social Media – Participating in user generated content sites will help you make more connections on the web.

19. Write Press Release – This isn’t as powerful as it once was, but it is still available.

20. Write Guest Blogs – Every blogger likes a day off and you get a chance to link.

21. Make a Widget – Be like Matt Inman, hide a bit of yourself all over the Internet.

22. Make a Credit – Lots of people accumulate links through credit links for their tools, images and design work.

23. Robot.txt – Tell the spiders where to go.

24. Site Maps – Tell the spiders where to go, in a different way, comes in 2 popular flavors XML and HTML

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1. Include Keywords In The Filename: Use keywords in your image name. This is one of the best practices for image optimization. Do not include space and special characters in your image name as they will be encoded. Use hyphens to separate the keywords in the image name.
2. Add Alt Tags: Search engines cannot read an image, but they can read the alt attribute included in the image tag. Make sure that you include keywords in the alt tag of every image. Do not use the same keyword for all the images on the web page.
3. Use Relevant Anchor Text: If you are linking to another page on your site using an image, add an appropriate anchor text. Include keywords in your anchor text.
4. Reduce the Image Size: Make sure that the images are not heavy, but load quickly on the site. A slow loading image does not give the right impression about your site. You need to keep your site loading time to a bare minimum as it affects the ranking in Google to some extent.
5. Surround the Image with Text: It is not a good practice to congest a web page with too many images. Always add a little text along with your images, if only a few lines. This will give the search engines more information to crawl and index.
6. Name the Image Folder Appropriately: WordPress has a default folder called uploads, for saving all the uploaded images. You can change the name of the folder and make it keyword rich. Henceforth, every time you add an image to your WordPress blog, your image file name will be searchbot-friendly.
7. Include the Title Tag: Title tag helps you add meaningful information to the image. This is helpful particularly for a site containing a lot of images.
8. Add Images to Sitemaps: Google indexes billions of images every day. Help Google find the images in your site by adding them to the sitemap. You don’t need to create a new Sitemap; you can just add information on images to the Sitemap you already use.

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In most cases, when Google is not leading in a given market, it is lagging behind a local player.

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1) Permalink Settings – Use Keywords in your structure in form of “Category” and “Post name”

2)  Change Title in Header.php

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Common Ways of Inbound Marketing

• SEO
• Email Marketing
• White Papers/Research
• Social Networking
• Info graphics
• Webinars
• Document Sharing
• Word of Mouth
• Pod casting
• Q+A Sites
• Type-in Traffic
• Direct/Referring Links
• Social Bookmarking
• Forums
• Online Video
• Comment Marketing
• Blogs+Blogging
• News/Media/PR

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