Most people are confusing when comparing the differences between SEO and SEM. Often use these terms interchangeably, ignoring the major differences in both the terms. Let get clarity on this.
Search Engine Optimization (SEO) is improving the Google Search Position Ranking.
Search Engine Marketing (SEM) is advertising your products and services on the related Google Search Page.
Differences between SEM (Search Engine Marketing) and SEO (Search Engine Optimization)
|SEM – Search Engine Marketing||SEO – Search Engine Optimization|
|Results||Fast and Instantly||After a few weeks|
|ROI||Fast Results < less than 3 mths||Slow/ Gradual Results > more than 3 mths|
|SEO Position||Climb Fast, Fall Fast||Climb Slow, Stay Longer|
|Startup Costs||Pay Google Adwords or Banner Ads (Pay and pay)||Pay SEO Consultant (One-time fee and monthly service retainer)|
|Traffic Cost||Pay for Traffic.More Traffic, More Costs||More Traffic with no extra costs|
|Trust Credibility||Less Credible in term of trust||More Credible in term of trust|
|Search Results||7X less effective||7X more effective|
|Market Visiblility||Search / Display Network||Search Network only|
SEM campaign is not complete without SEO. Primarily, SEO’s main objective is to make the site more attractive for both users and search engine. However, SEM involve you in spending additional money on advertising and paid placement. To set priority straight, SEO must be your first step in promoting your site. SEM will help to enhance and push it higher and further. In its true sense, both SEO and SEM must be deployed together to get the best desirable result possible.
Once you have developed your site, both SEO and SEM would be the major help in promoting your business. Since both the techniques are important and need proper understanding and skills, it is always beneficial to engage the SEM and SEO services of SEO and SEM experts from a reputed SEO company.
Some of common activities in SEO and SEM
- Google Analytics
- Business Management/Development
- Link Building
- Event Building
- Organic Search Engine Optimization
- Offline Marketing/Advertising
- Public Relations/Reputation Management
- Paid Search/PPC Management
- Social Networking
- Web Design
- Web Content Writing/Blogging