SEO Training (Web Based)

Web-Based SEO Training Course Objectives

  • To increase Search Engine Optimization (SEO) Competency to In-House IT Staff to perform SEO for corporate website
  • To increase Staff Job Marketable Value and Job Satisfaction
  • To provide One-Stop SEO Resources to In-House IT Staff
  • To provide an easy and convenient way to be trained in SEO without leaving the office

Singapore SEO Training

Course Details

  • Each Session is approximately 1-1.5hr.
  • Type of Training Session : Web-Based Via Microsoft Lync
  • Length of Course – 12 weeks
  • Entire Course Fee – S$3000 (before 7% GST)
  • Can claim PIC 60% of Course Fee, effectively you pay only $1200.
  • Class Size – 4-6 people
  • New Class start every month
  • Next Start Date is 3rd Jan 2014

seo course training

Why SEO Training?

  • SEO is dynamic. It is recurring services. SEO training is one-time cost.
  • Can Claim 60% Cash Payout for SEO Training. Cannot claim PIC for SEO Services or Consultancy.
  • Increase IT Staff’s competency thru continual training. It will also increase IT Staff’s job satisfaction.
  • By enabling IT Staff to perform part of the marketing role. It will reduce marketing costs.
  • Free 12 months Access to SEO Resources

 

Course Structure Outline

Week 1

  • Research / Analyze Website SEO
  • Understanding the current needs of SEO
  • Define SEO’s Objective
  • Set Target and Milestones

Week 2/3

  • Submission to Search Engines
  • Directory Submission
  • Google Webmaster
  • Google Sitemap
  • Google Authorship
  • Google Analytics
  • Bing Webmaster

bing webmaster google webmaster

Week 4

  • Keywords Analysis (density, competitive)
  • Competitor Analysis (SWOT)

Week 5/6

  • Update WordPress
  • Secure WordPress
  • Reconfigure WordPress

Week 7

  • Content & Design Restructuring

Week 8

  • Link Building

Week 9

  • Speedup Website
  • Image Optimization
  • Hyperlink Optimization

Week 10

  • Google Adwords
  • Pay Per Click – PPC

Week 11

  • Video Blogging – Youtube, Metacafe, Vimeo, Dailymotion
  • Photo Blogging – Instagram, Pinterest
  • Google Places

Week 12

  • Social Media Networking Optimization
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn