Understanding SEO Optimization Terms is crucial to understanding the working of SEO Campaign
Nofollow – When a link from one site does not pass SEO credit to another. Do not use nofollow when linking to internal pages in your website. Use it when linking to external pages that you don’t want to endorse.
Naked Links – A posted and visible link in the text of a web page that directs to a web site.
Negative Keywords – Filtered-out keywords to prevent ad serves on them in order to avoid irrelevant click-through charges on, for example, products that you do not sell, or to refine and narrow the targeting of your Ad Group’s keywords. Microsoft adCenter calls them “excluded keywords.” Formatting negative keywords varies by search engine; but they are usually designated with a minus sign.
No Frames Tag – A tag used to describe the content of a frame to a user or engine which had trouble displaying / reading frames. Frequently misused and often referred to as “Poor mans cloaking”.
No Script Tag – The noscript element is used to define an alternate content (text) if a script is NOT executed. This tag is used for browsers that recognizes the <script> tag, but does not support the script in it.
Organic Search – Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for “george ajazi” will return this website in organic search results.
Page Authority – Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results. It is based off of the Mozscape web index and includes link counts, mozRank, mozTrust, and dozens more. It uses a machine learning model to predicatively find an algorithm that best correlates with rankings across thousands of search results that we predict against.
Page Title – The name you give your web page, which is seen at the top your browser window. Page titles should contain keywords related to your business. Words at the beginning of your page title are more highly weighted than words at the end.
PageRank – A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as ‘Toolbar PageRank.’ Note: PageRank relevancy is changing.
Panda – Refers to a series of updates released by Google to its search engine ranking algorithm that are intended to discourage people who create large amounts of mediocre content in an attempt to claim many keyword rankings without generating much value for users. Read a marketer’s guide to understanding Google Panda here.
PPC (Pay-Per-Click) – Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. Google AdWords is the classic example of this.
Paid Inclusion – Refers to the process of paying a fee to a search engine in order to be included in that search engine or directory. Also known as “guaranteed inclusion.” Paid inclusion does not impact rankings of a web page; it merely guarantees that the web page itself will be included in the index. These programs were typically used by web sites that were not being fully crawled or were incapable of being crawled, due to dynamic URL structures, frames, etc.
Ranking Factor – One element of how a search engine determines where to rank a certain page, such as the number of inbound links to a page or the contents of the title tag on that page.
Referrer String – A piece of information sent by a user’s browser when they navigate from page to page on the web. It includes information on where they came from previously, which helps webmasters understand how users are finding their website.
RSS Feed – RSS stands for ‘really simple syndication.’ It is a subscription-based way to get updates on new content from a web source. Set up an RSS feed for your website or blog to help your followers stay updated when you release new content.
Reciprocal Link – The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.
Robots.txt – It is a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.
Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they would not appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.
SERP (Search Engine Ranking Page) – The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine in question.
Sitemap – A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.
Social Media – Online media created by and shared among individuals. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Links from many social media sites now appear in searches. It’s important to have links to your site spread throughout social media.
Spider – Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots
Stop Word A word that often appears in a page’s copy or content, but it has no significance by itself. Examples of stop words are: and, the, of, etc.
Submission – The act of submitting a web site to search engines and search directories. For some search engines, this is performed simply by typing in the absolute home page URL of the web site you wish to submit. Other engines and directories request that descriptions of the web site be submitted for approval.
Spamming – Spamming refers to a wide array of techniques used to “trick” the search engines. These tactics generally are against the guidelines put forth by the search engines. Tactics such as Hidden text, Doorway Pages, Content Duplication and Link Farming are but a few of many spam techniques employed over the years
Traffic – The visitors to your site.
Title – The title of a page on your website, which is enclosed in aHTML tag, inside of the head section of the page. It appears in search engine results and at the top of a user’s web browser when they are on that page.
Title Tag – A meta data element that determines the actual “title” of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
Traffic Rank – The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.
TLD – Top Level Domain. The three main domain extensions: .com, .net, .org
URL – The web address of a page on your site (example: www.yoursite.com/contact).
W3C – World Wide Web Consortium.
White Hat SEO – The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
XML – Stands for “Extensible Markup Language,” a data delivery language.
XML Maps – XML maps are specially formatted links to your pages. They will never replace the need for HTML site maps.