Inbound Marketing is simply about deploying way of attracting inbound links to your website. In Wikipedia, Inbound marketing is defined as advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.
A successful inbound marketing will attract web visitors to become sales leads, and then to convert them to potential clients.
There are many ways to do a successful inbound marketing campaign.
Many ways of Inbound Marketing
- SEO (Search Engine Optimization)
- EDM (Email Direct Marketing) – www.mailchimp.com
- Release White Papers/ Key Research
- Social Networking (Use of Facebook, Twitters, Linkedin and Google Plus)
- Info graphics (use of Social Network like of Pinterest)
- Webinars (Video Presentation)
- Document Sharing – Dropbox, BOX.net, Google Drive, SkyDrive
- Word of Mouth
- PodCasting – use of recorded sound or voices
- Questions & Answer or Common FAQ Sites
- Type-in Traffic
- Direct/Referring Links (Link Building, Link Exchange)
- Social Bookmarking (Facebook, Twitter, Linkedin)
- Community Forums
- Online Video (Youtube, DailyMotion, Videmo, MetaCafe)
- Comment Marketing
- Content or Video Blogging
- News/Media/PR (Press Release)