What are the top SEO areas where webmasters make the most mistakes?

What are the top SEO areas where webmasters make the most mistakes?

httpv://www.youtube.com/watch?v=421aTJI2Nxc

today’s question comes from Booker at
hand Florida Warren asks what are the top three to
five issue areas where women astor’s make the
most mistakes how can we do better in those really
good question and a lot of people might expect super
advanced stuff but I’m gonna give you with the biggest
mistakes are by volume this is just with an eye with his record in that
spirit we were brainstorming for a couple minutes before we made this video
I’m the biggest mistake is not making your
psych rollable we’re not having to do mean it all Raiders at Hana businesses who don’t
actually have a website %ah if you have a website or have it
locked up where people can’t find it all that easily that’s a big problem so just quicker on
website makes it even reach the pages on your site by clicking on the links ideally a text browser but really just
try to surf around and make sure you have Mike hidden the good content way somewhere
where it’s really hard to find the next one is include the right words
on the page think about what the users gonna type
and include those words so you don’t want to just say mount
everest elevation you wanna say words like how high is
mount everest because people gonna type how high is mount everest and always had
a really good point not just including right words on the
page but thinking about you know if your restaurant include the
menu put it in plain text not just a PDF for make sure that it is
expected when the plane pack somehow I’m put your business hours on the page
from going around and I I know that he’s been talking to about
100 people on get american businesses online and even get other businesses around the world online
the biggest mistakes are not having a website nomic rollable that sort of one and the
not using the words on the page not describing what it is that you do not
how you know including with users to search for the next thing think about not link
building that limits you to a certain mindset
think about compelling content and marketing right as soon as you think my job is to
build links for search engines your you’re really coming off a lot of
avenues things like talking to newspaper reporters for example om whereas if you think
about okay first make something compelling some reason why I really want to use our
Website and then think about the broader area marketing that can include you know
billboard to conclude pain for advertising and all that’s what up but can you can also include crude
clever guerrilla marketing right it can include you know just
reaching out to people in the community so I wouldn’t put too much over
television focus on just links I would try to think instead about okay what kind do to market my website
to make it more well-known within my community or more broadly
without only thinking about search engines another good point is to think about the
title and description I V really important pages so we’ve said
make sure you have the right words on the page but you really should pay attention to
your home page What is the title there if you book market are you going to be
able to have users later on find exactly what it was or is
it gonna say untitled urs are gonna say you know something that people won’t
even be able to find later likewise your description can sometimes
determine what shows up in your snippet and that determines whether people will
be imposed in the Quickie so you can run various tests experiment
with different copy for the mid scription and it might not be worth it for every
single page on your side I know that that is a lot of work but
for the very high traffic sites you want to not just create a great
experience but you wanna make something that people actually click on it when I see it in the search
results so something that lets them know you can have the answer that they’re
looking for something that me know makes them
understand this is this is a good resource and that would actually be my last thing
not using webmaster resources so google provides
free webmaster tools that Google com slash webmasters we provide a blog you can read what’s a
webmaster videos one of which you’re watching but we go to search conferences we talk
to people online being and other search engines also
provide a lot of free resources you can look at links and waco all sorts of
stuff like that there’s a ton of information out there
on the web and there’s a ton of people who are interested in SEO are interested in
search and are happy to talk about your website and give your feedback so you know you could start on RMS
reform but basically explore that space because they’re it’s almost like an iceberg there’s a
lot of resources in our HTML documentation digging through Google about complex web
masters and I can really help improve your site so just to recap make sure the site is
probable which include having a domain name in
the first place include the right words on the page may include the word that people are
actually going to type think about compelling content and marketing not just link building think about it head on description a
very important pages and finally the wearer investigate the free
resources that are out there on the web because they can really help you improve
your site which is gonna make you more money and
make you users more happy hope that helps