Home

 

Search Engine Optimization (SEO) is the process or technique of improving the search engine position ranking/visibility of a website or a web page in search engines by the “non-advertising” or organic ways.

In general, the higher it is ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO’s Consideration

  • how search engines work,
  • what people search for, the actual search terms or keywords typed into search engines
  • which search engines are preferred by their targeted audience.

SEO’s Optimization Method

  • Off Page SEO
    • to increase the number of backlinks (inbound links)
    • to improve quality of backlinks
    • to improve Google Page Rank
    • by forging by link exchange partnership/alliance
    • by using social networking sites to attract traffic
    • by submission to search engines and web directories
    • Age of Domain
  • On Page SEO
    • to edit its content and HTML and associated coding
    • to increase its page relevance to specific keywords
    • to remove barriers to the indexing activities of search engines.
    • to enrich and update new contents of the page (bonus for unique,timely information)
    • to ensure W3C Compliant Code
    • to use Optimized Tags
    • to use Google Site Map
    • to include RSS Feeds
    • to include social networking connectors

Differences between SEM and SEO

SEM – Search Engine Marketing SEO – Search Engine Optimization
Results Instantly After a few weeks
ROI Fast Results < less than 3 mths Slow/ Gradual Results > more than 3 mths
Startup Costs Pay Google Adwords or Banner Ads Pay SEO Consultant
Traffic Cost Pay for Traffic.More Traffic, More Costs More Traffic with no extra costs
Credibility Less Credible More Credible
Search Results 7X less effective 7X more effective
Market Visiblility Search / Display Network Search Network only

seo sem position in search engine Home

SEM campaign is incomplete without SEO. SEO primary purpose is to make the site more attractive  for both users and search engine. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site. SEM will help to enhance it further. Both SEO and SEM must be deployed together to get the best desirable result possible.